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Beyonce working on her own lifestyle website

Beyonce Knowles is reportedly launching a new lifestyle website after bringing out daughter Blue Ivy’s beauty line

Singer Beyonce Knowles is reportedly launching a new lifestyle website after bringing out daughter Blue Ivy’s beauty line.

The 35-year-old singer is working on her own lifestyle website to compete with her friend and actress Gwyneth Paltrow’s GOOP, reports a news media.

“Beyonce wants to turn motherhood, home furnishing, fashion and her unique swagger into an online brand,” a source told a magazine.

“Bey (Beyonce) wants her site to offer more affordable products aimed at a more hip and urban clientele. She’s very business-savvy. She wants consumers to choose her website over GOOP,” the source added.

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