BIGFLIX, an OTT platform by Anil Ambani-led Reliance Entertainment, has announced an innovative content partnership with Atrium TV.
Atrium TV, founded by former Sony Chairman Howard Stringer and DRG Chairman Jeremy Fox, is a new content “commissioning club” which sources and develops high-end drama series and shares them with its members, who then decide if they wish to acquire and invest.
Fox, CEO of Atrium TV, said “Reliance Entertainment was our number one choice for partner in India so we are delighted that it has joined the Atrium TV commissioning club and that its impressive BIGFLIX platform will be the exclusive Indian home to our drama series going forward.
“Asia is an exciting growth region and within it, India is a dynamic and fast-growing market with a healthy appetite for excellent content. We have known the team at Reliance for some time now and look forward to working together for mutual benefit.”
BIGFLIX has 3.9 million registrations, and has over 2,000 HD movies in nine Indian languages, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri and Bengali.
Amit Khanduja, CEO, Reliance Entertainment-Digital, said: “Normally, a jury of eminent persons is put together to select the movies to be celebrated as the best works during that year. Now imagine if something like this is done at an ideation stage.
“The Atrium collective represents some of the best media minds in OTT space and projects green lit and commissioned by such a team would hit all the right buttons when it comes to consumer engagement. BIGFLIX is excited to be part of this group and bring such great content with international quality to its subscribers in India.”
Atrium TV has set up a slate of new projects including “Quasimodo” from “Game of Thrones” producer Frank Doelger, with Charles Dance and Peter Dinklage attached to executive produce.
Other proposed new series are “Jerusalem”, a ten-part dramatic series about the most inspirational, controversial and fought over city in the world’s history.
Then there’s “Perfect People”, based on the best-selling book of the same name by Peter James, and is a shocking contemporary thriller with a storyline about genetic engineering and its consequences.
“State of Decays”, inspired by the international smash hit Microsoft X-Box game of the same name, will be a zombie TV show.