Masaba Gupta on her LFW line: Will be easy, fluid, pure

Masaba Gupta says her new line at the forthcoming Lakme Fashion Week will be easy, pure and fluid just like water

Designer Masaba Gupta says her new line at the forthcoming Lakme Fashion Week (LFW) winter/festive edition next month will be easy, pure and fluid just like water.

Masaba has collaborated with mineral water brand Himalayan for her show.

“The basis of my collection is inspired by water which is very easy, fluid and pure. It fits in my brief of things because I love fruit. I loved doing many fruit inspired prints in the past… Now I am going to do so in future. The colour and vibrancyand just the way it makes you feel is what I am going to showcase in future,” the designer said.

She was in the capital to launch Himalayan Orchard Pure, a flavoured water segment that comes under Himalayan from water brand NourishCo Beverages Ltd.

The designer, who made her foray in the fashion industry with the Gen Next show of LFW, says it has been a surreal journey for her so far.

“I have been doing this for eight years now. I started my first show eight years back. I guess you just have to keep moving forward. Be still, be strong and be pure,” said the designer when asked about the lessons that she learnt being in the industry.

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