Established 5000 years ago, by the great sages of India, Ayurveda is the oldest and most developed system of herbal healing in the world. Literally, Ayurveda means, “The Science of Life.” Indeed, it is not merely a system of healing, but an entire way of life. Ayurveda is a holistic system of healing, which aims at curing the root causes, rather than symptoms and in activating the body’s natural healing processes. It views good health as total well-being, of body, mind and soul. Ayurveda is based on the theory of “Tridosha,” or “three doshas”
The three “doshas” of Vata, Pitta and Kapha, made up of the elements of earth, water, fire, air and ether (space). The three “doshas” not only determine individual constitution, but also our physical form, mental make-up, metabolism and even individual skin and hair types.
Ayurveda makes use of plant ingredients and other natural substances, to achieve cures. It contains the painstakingly recorded knowledge of thousands of plant products and natural substances, with their specific effects and benefits.
India’s herbal beauty aids are also a part of our Ayurvedic heritage. Today, along with the Indian philosophies of Yoga and Meditation, the holistic system of Ayurveda has also become popular worldwide. Ayurveda has found a prominent place in modern cosmetic care. For the last four decades, my effort has been to revive beauty treatments that were lost in the mists of antiquity and legend. Once I developed and established Ayurveda in the international market, I knew that India can be a leader in the field. There is an ever increasing demand for holistic and organic beauty care in the West. At a time when the western world is staggering under the side effects of synthetics, Ayurveda is the only natural alternative.
Before I took on Ayurveda and made it popular, it had few takers in the mainstream modern culture. Seeing the damage caused by chemicals, I embraced India’s traditional healing science, speaking about its benefits, popularising it and setting a trend in favour of herbal beauty care. We evolved formulations and devised clinical treatments for specific skin and hair problems, becoming internationally renowned for the perfect practical application of Ayurveda.
India is on the expressway to economic progress. I have been taking part in exhibitions and trade fairs abroad, because it helps to create awareness of Ayurveda and India. My aim was to change the impression that goods from developing countries are of poor quality. As far as Brand India is concerned, my effort has always been to create an entire global trend for Ayurvedic beauty care. I always believed that India has a great deal to offer the rest of the world, in terms of her herbal heritage of Ayurveda. We concentrated on combining ancient plant power with modern scientific techniques, improving quality and entering international markets.
In the present scenario of globalization, we have succeeded in creating an international market for Ayurvedic Beauty Care. Today, the beauty world has recognized Indian plant power. For me, it is a dream come true to see the worldwide recognition of Ayurveda. My dream is to see Ayurveda lead the international cosmetic industry within the next decade. It has been tested by the most exacting test of all…..the Test of Time!