Amway ups the ante on skilling its direct sellers in tune with Skill India

Amway India, the country’s largest FMCG direct selling company, reinforced its alignment with the Government’s Skill India by conducting a series of training sessions for its direct sellers in association with Retailers Association’s Skill Council of India (RASCI). The company held a three hours intensive training workshop in Mumbai in collaboration with Retailers Association’s Skill Council of India (RASCI) for its direct sellers to certify them as ‘Individual Sales Professional’ a certification based on National Skill Qualification Framework (NSQF) from National Skill Development Corporation (NSDC). Till date, Amway has certified its 8600 Direct Sellers as ‘Individual Sales Professional’ by conducting training programs all over India. Amway plans to scale the training and skilling initiatives and get 51,000 direct sellers certified by 2020.

Amway India is credited as the first direct selling company to skill and certify its direct sellers, enhance their competencies and thus raise their standards of performance in the competitive landscape. The company recently has taken it up a notch higher by renewing its partnership with Retailers Association’s Skill Council of India (RASCI) traction to benefit maximum number of direct sellers across the country, who will be certified under the category of ‘Individual Sales Professional.

Speaking on the initiative, Achinta Banerjie, Head of Sales, Amway India said, “The direct selling industry follows a non-retail format leveraging the communication and sales skills of the direct sellers. While the industry is growing at an exponential pace with lakhs of Indians have been leveraging the opportunity to become entrepreneurs, this certainly makes skilling important to maximize sales proceesds. Maharashtra is amongst the top 10 markets for Amway India, growing at a healthy rate and hence it is imperative for us to enhance the skills of our direct sellers to sell our products. Amway provides free training to its direct sellers which enables them to engage and educate the customers and offer the right products to them to suit their varied needs. Today’s workshop is a natural extension to empower our direct sellers and thus enhance their efficiencies.”

Commenting on the association,

Vice President, Corporate Affairs, Amway India said, “Micro Entrepreneurship and self-employment through skilling are key priorities for the government of India. We too have aligned our training strategy with a focus on building competencies of our direct sellers to further the government’s agenda. I am sure, our association with RASCI-NSDC-Ministry of Skill Development and Entrepreneurship will help us empower our direct sellers with Government recognized certification in line with Amway’s vision. As the leader in the FMCG direct selling space, we hope our move is taken up other direct selling companies in India.”

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