Tom Ford thinks fashion labels should keep their creative directors because they need consistency
Designer Tom Ford thinks fashion labels should keep their creative directors because they need consistency.
The 55-year-old is dismayed that contemporaries Riccardo Tisci and Nicolas Ghesquière are no longer at Givenchy and Balenciaga after invigorating the brands over more than a decade and he thinks fashion labels should keep their creative directors because they need consistency, reports femalefirst.co.uk.
“This whole musical-chairs thing that’s going on now at brands I find so dangerous. I think Riccardo Tisci is brilliant, and he was doing a terrific job at Givenchy. I have no idea why he’s gone. Nicolas Ghesquière was doing a great job at Balenciaga,” Ford told a magazine.
“When the customer identifies with a brand and then you flip the designer and a new one comes in, how does that brand have consistency over time? How does it mean something? And with the number of collections that we’re expected to do now – before I show this one, I’m already working on that one – how is that supposed to work? It’s crazy. Maybe people will start longing for something that is not as disposable, but I really don’t know. I don’t think anyone knows,” Ford added.
Ford says he is moving away from overtly sexual advertising for his products to more “sensual imagery” and he is calling for “equal-opportunity objectification” of men and women.