He has also worked with Nestle India Ltd
India’s leading frozen foods brand Sumeru, under Innovative Foods Ltd, has appointed MithunAppaiah as the Chief Executive Officer of India and International Operations. In his new role, Appaiah will lead the company to new avenues of growth and expansion. He holds a PGDM in Business Administration and Management from IFIM Business School, Bangalore and was the topper in marketing. An FMCG expert in Food and Beverage industry, MithunAppaiah has an rich experience spanning across the spectrum of marketing, sales, key account management, customer marketing, business development, SCM, R&D, P&L management, developing new business channels, E-commerce and start-up acceleration.
He has also worked with Nestle India Ltd. handling urban and rural markets with an aim to build the rural market footprint and expand distribution to feeder towns. He has played an instrumental role in creating progressive and profitable business for brands such as Britannia, UB Group and SeagramsIn his last assignment, he was the Vice President with ID foods which saw disruptive growths under his leadership. Under his watch the revenues, retail footprint tripled in 2 years. He also pioneered retail expansion, Marketing, digital initiatives, new channel development,R&D as well as many disruptive first in the industry concepts.